Scheuerle, Simon (ed.) et al.

Bundesverband Hochschulkommunikation

In times of increasingly scarce resources, it is those departments whose contribution to value creation to the company is obvious that score most. Communication controlling offers instruments that illustrate the value creation process of communication and thus make the contribution visible.

The guideline supports in introducing communication controlling. The focus here is on the fact that the evaluation can be integrated into everyday life and that the strategic goal reference brings as much benefit as possible.

Download Leitfaden Kommunikations-Controlling (german)